The importance of the analysis of online and offline purchasing behaviour to increase the effectiveness of marketing activities

On Wednesday, May 30, 2018, Elif Lab will be one of the speakers at the “Innovation & Sales” meeting organized by ProjLink and ADICO (the Italian Association for Sales and Marketing). We will talk about the importance of the analysis of online and offline purchasing behaviour as a tool...

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City marketing: analyzing pictures on Instagram

How do people represent Milan and Rome on Instagram? We analyzed 18269 photos with hashtag #milano and 16039 posts with hashtag #roma during December 2017. Find out more in our article for Milano Città Stato: http://www.milanocittastato.it/featured/milano-roma-su-instagram/

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