Customer : | Telco |
Category : | Churn |
Tags : | retention, crm |
Target: creation of an analysis tool for churn risk and operational tools for retention activities (prototype)
Data: CRM data and data from offers made in previous years
Implemented algorithms
▪ Algorithm for identifying actions on high/low margin customers and based on dynamically established risk thresholds
▪ Algorithm to evaluate the effectiveness of new offers (projection against historical data)
Interfaces
▪ Dynamic graphical interface (management of 1 million users) to suggest actions on high/low-margin customers, set risk threshold and overview with correlation to geographic and demographic variables
▪ Dynamic graphical interface for evaluation of new offers