Customer : Telco
Category : Churn
Tags : retention, crm

Churn management

Target: creation of an analysis tool for churn risk and operational tools for retention activities (prototype)

Data: CRM data and data from offers made in previous years

Implemented algorithms
▪  Algorithm for identifying actions on high/low margin customers and based on dynamically established risk thresholds
▪  Algorithm to evaluate the effectiveness of new offers (projection against historical data)

Interfaces
▪ Dynamic graphical interface (management of 1 million users) to suggest actions on high/low-margin customers, set risk threshold and overview with correlation to geographic and demographic variables
▪ Dynamic graphical interface for evaluation of new offers