Customer :	E-Commerce (Italy)
Category :	CRM
Tags :	clustering, personalization

Target: personalise the homepage and the newsletters shown to each user in order to increase their propensity to purchase

Data: several years of navigation logs and site activity
Interests
Temporal dimension

Implemented algorithms
Clustering algorithm with respect to the activity on the website (product categories)
Clustering algorithm with respect to the activity on the website (temporal activity)
 Survival curve algorithm for conversion/channel analysis

Implemented interfaces
Creation of APIs that can be called from external systems and that return results related to the selected user
 Dynamic graphical interface for data exploration