Customer : | E-Commerce (Italy) |
Category : | CRM |
Tags : | clustering, personalization |
Target: personalise the homepage and the newsletters shown to each user in order to increase their propensity to purchase
Data: several years of navigation logs and site activity
Interests
Temporal dimension
Implemented algorithms
Clustering algorithm with respect to the activity on the website (product categories)
Clustering algorithm with respect to the activity on the website (temporal activity)
Survival curve algorithm for conversion/channel analysis
Implemented interfaces
Creation of APIs that can be called from external systems and that return results related to the selected user
Dynamic graphical interface for data exploration