Customer : Healthcare
Category : Marketing
Tags : market analysis

Market analysis

Target: assess the private market for healthcare products in order to break away from the public market (international trend)

Data: telephone survey, open data, anonymised web data (social media, discussion forums)
▪ Perception of online purchasing and correlation with socio-demographic variables
▪ Main issues related to the specific disease and products for its management
▪ Role of competitors and estimation of their online sales

Implemented algorithms
▪ Algorithms for conversation analysis and dimensional reduction to allow the identification of semantic territories useful to capture in online conversations the main issues related to the disease and specific products for its management
▪ Network analysis algorithm to identify thematic influencers

Developed interfaces
▪ Graphical interface for information exploration