Churn management

Goal: creation of an analysis tool to measure churn risk and operational tools for retention activities (prototype)
Use case

Telco company

Implemented algorithms

Marginality

Algorithm for identifying actions on high/low-margin customers and based on dynamically set risk thresholds

Effectiveness of offers

Algorithm for evaluating effectiveness of new offers (projection against historical data)

Data

The starting data are related to the CRM, users and offers realised in the years preceding the analysis.

  • Dynamic graphic interface (management of 1 million users) for suggesting actions on high/low-margin customers, setting risk thresholds and overview with correlation to geographic and demographic variables
  • Dynamic graphic interface for evaluating new offers