Market research

Goal: to evaluate the private market for products in the health sector in order to break away from the public market (international trend)
Use case

Supplier in the healthcare sector

Implemented algorithms


Conversation analysis algorithms and dimensional reduction to enable the identification of semantic territories useful to capture in online conversations the main issues related to diseases and specific products for their management


Network analysis algorithm to identify thematic influencers


The starting data are diverse: telephone survey, open data, anonymised web data (social, discussion forums). In combination, they allowed to evaluate:

  • Perception with respect to online purchasing and correlation with socio-demographic variables
  • Main issues related to the disease and specific products for its management
  • Role of competitors and estimation of their online sales
  • Graphical interface for information exploration