How do people talk about a topic? What attitude emerges from the texts?
Through the extraction of keywords and the mapping of semantic areas, the tool allows to extract meaning and value from different types of documents (reports, papers, tweets, Facebook comments, reviews, receipts…).
The graphic representation makes immediately understandable the different opinions of the target audience and allows to understand how the different audiences represent a concept.
For those who, in marketing, in customer care, in knowledge management, need to analyze immediately large amounts of text to extract attitudes and worlds of meaning and to understand what are the keys to communicate more effectively with their target.